Working from the sitemap and wireframe, together with the client, we can start the process of planning the content. More specifically we can start working together to discuss the essential text. Content planning and writing is probably the biggest workload the client will have during the project – and it can really take some time. Whilst we will help clients focus on what they need to communicate through their website, the client is the best judge of how the business works, what the clients/customers want from the business and how to package the products and services up to capture the users interest and maximise revenue. It is fair to say that this is a challenging task for almost all clients. The great news with sites designed and developed by Profitengineers is that clients can change their content themselves, as their business evolves or simply because they feel they have got something better to say.