As already mentioned, there is always something that needs to be changed on the design. We genuinely like to have client feedback and to find out where the design can be improved to better portray the image and message that the client wants to publicise. Inevitably, after the presentation of the initial design, there will be a stage of re-working the design. This can be minor changes to colour and page structure or it can be a total facelift. We rarely experience the latter but no matter what the outcome of this stage; we always welcome and actively encourage client involvement in the process. On the few occasions where the client has been satisfied with everything from the word go, we have found the project to be mechanical and less creative and such clients invariably return and want the whole job re-done!