We have now agreed the base design. That is a major step achieved and everyone is beginning to get very excited about the project. However, we need to be sure that the layout and design of each individual page within the site is right too. Naturally, the agreed theme will run through the whole site but individual pages will need to provide different information and would therefore need to be laid out to capture the user’s attention and serve the information quickly and efficiently to retain the user’s interest. In the majority of cases, by this stage the client is well and truly a member of the team and we are all on the same wavelength. So the individual page layout tends to be a fun stage and one which is often seen by clients as a reward stage for their hard work, input and time investment.