We take away all that we have picked up in our gentle initial discussion and think about how we are going to structure things. What is important? What is not? What needs to be on every page? Depending on the scale of the project we might want to create a visual sitemap for our client. Preparing a sitemap is essential if we are to reorganise content in any way. We need to obtain a very clear picture of the basic requirements regarding the pages and the really important aspects before we can propose a first draft of what we believe the client needs. Getting the next step right is heavily dependent on a constructive brainstorming session.