Whilst all this is going on, the designer will be working on themes, the base design, best page layout, the homepage and main sub-level pages. Here at Profitengineers, we like to take a very flexible approach. The chances of getting it 100% right first time are very low indeed. Depending on the scale of the project, we like to provide two or three ideas on theme design. Usually, clients like something from each design. By seeing what captures a client’s interest, we gain a much better picture of what is envisaged and required. We can now go back and re-work the design. At this stage, we are reasonably confident that we will produce a theme that will capture the client’s full expectation.